To build trust and increase lead flow, the CREATIVECORE growth marketing team designed a strategic email campaign for Petland Cleveland. The goal was clear: craft messages that resonate with authenticity, positioning Petland’s integrity at the forefront to attract and engage potential customers in a densely populated pet industry.

Confronting the challenge of attracting customers to Petland Cleveland, our team focused on setting the store apart from local competitors in a delicate political environment related to animal sales. The effectiveness of our email campaigns was crucial. Our growth marketers meticulously developed impactful messages, achieving a strong resonance with our target audience, and notably enhancing open rates and click-throughs, which in turn significantly increased lead volume.

The growth marketers at CREATIVECORE designed personalized emails based on the past users’ specific interests, and from there created an automated workflows to get recipients to convert. By analyzing past data, the email marketing specialists at CREATIVECORE were able to identify at what point recipients were losing interest. First, we studied and segmented the most active recipients, and built personalized and tightly targeted email messages per segment. Following this, a thorough performance analysis was conducted, allowing us to apply successful tactics to re-engage the less active segments.